Five variants of the mobile phones, which come with a special personalised service, are priced between Rs.849 to Rs 12,999.
The phones were launched at a ceremony held with celebrity guests Malaika Arora Khan, Farah Khan, Manish Paul and Jeetendra in attendance.
“The stats say that India happens to be the second-largest consumer of mobile phones. And that was the deal-clincher for us to even make a foray here. I’ve also heard that we buy around 2 crore phones in a month in just India and 80 percent of those phones are below 10,000 rupees,” Shilpa said at the event.
“And we cater to that market. I think even if we are able to conquer around 2-3 percent, which is about 5 lakh mobiles in a month, we’ll be home and that’s what we’ve stepped out to do,” she added.
Event was on funny note when Raj Kundra asked his wife
‘Mere doosre Bacche ki Maa banogi?’ asked Raj without batting an eye-lid in front of a packed audience. Shilpa Shetty blushed uncomfortably and looked speechless for a moment.