Five variants of the mobile phones, which come with a special personalised service, are priced between Rs.849 to Rs 12,999.
The phones were launched at a ceremony held with celebrity guests Malaika Arora Khan, Farah Khan, Manish Paul and Jeetendra in attendance.
“The stats say that India happens to be the second-largest consumer of mobile phones. And that was the deal-clincher for us to even make a foray here. I’ve also heard that we buy around 2 crore phones in a month in just India and 80 percent of those phones are below 10,000 rupees,” Shilpa said at the event.
“And we cater to that market. I think even if we are able to conquer around 2-3 percent, which is about 5 lakh mobiles in a month, we’ll be home and that’s what we’ve stepped out to do,” she added.
‘Mere doosre Bacche ki Maa banogi?’ asked Raj without batting an eye-lid in front of a packed audience. Shilpa Shetty blushed uncomfortably and looked speechless for a moment.